About Amazon
Who We Are
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's most customer-centric company, Earth's best employer, and Earth's safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
Leadership Principles
Our Leadership Principles are more than inspirational wall hangings. The 16 principles guide our discussions and decisions every day. Learn moreOur Positions
While our positions are carefully considered and deeply held, there is much room for healthy debate and differing opinions. We hope being clear about our positions is helpful. Learn moreAwards and Recognition
We are honored to be recognized for the work we do on behalf of our customers, employees, and communities every day.
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